JJ Abrams, creator of the television series Lost, talks about his love of mystery and specifically his love for his unopened mystery box in this Ted talk (it’s 18 minutes long and not the crux of this post so if you don’t have a lot of time, you can skip the video and take it from me that Abrams likes to leave his mystery box unopened because it’s more exciting not to know its contents than it is to reveal some cheap prize kept within).
The development of discipline required not to open such a box is an exciting challenge. The highest form of such a challenge is undoubtedly abstinence, and we take our party hats off to those folks, but there are many little mysteries hidden behind unlocked doors that we can choose to reveal or not. My own mystery involves a blocked number that calls me every day. Once in the morning and once in the evening. We’ve hypothesized that the caller is a process server waiting to subpoena the VBs for any number of copyright infringements we have committed, or perhaps it’s Obama trying to hit me up for some loose cash. Perhaps its a future me calling to warn present me not to move to Mars and become the house band for the first human colony on the red planet. I don’t know who it is, and I’m more excited not knowing who it is.
We have recently been pumping out Van Buren ringtones through our beanseries, and to continue that practice we bring you a ringtone entitled “You Think You Want It.” The tone is a meditation on the joy of man’s desiring. Click the question mark for access…or don’t and imagine what it might be like.











